Holstein Flowers Heads to Sweden
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On September 31 and October 1, Holstein Flowers was present at the Elmia trade show in Sweden. Together with other Dutch growers, we were part of The Blooming Collective at a beautiful Dutch-themed area.
The many vases filled with our gerberas in shades of pink and purple made a big impression on the Swedish florists who visited the trade show. The varieties were very well received, and the unique varieties, such as the Gerpastas, in particular drew a lot of admiration. We also gained a lot of insight into the Swedish market and had some great conversations. All in all, a very valuable visit!
